Keywords- The key to digital world
When you talk about the success of any sort of business today, the image of digital marketing comes in to the play. Which is the most wonderful and inspiring mantra made me to write this post and share my thoughts with you on impact of Keywords to the Digital world.
Yes, it is really a wonderful that how did a human relation personnel started thinking of reaching out to the digital marketing and writing about the keys to get succeed in digital marketing.
Yeah, here I am going to take you all to a most emerging concept called “SEO – Search Engine Optimization”, which plays a very vital role in any kind of business you fall into. So let us go in and start understanding the key elements in getting the victory in digital market.
SEO stands for “Search Engine Optimization”. In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
The simple truth is this: In the ever-changing digital landscape, what worked today might not work tomorrow. So be cautious in selecting your keywords for your business.
Here comes the importance of the Keyword which will fetch more traffic organically to your site. Being the beginner in digital marketing you should know the impact of Keywords, which creates a path way which guides you and maps your success in the field of digital marketing.
When it comes to selecting the keyword which is the key for your success,you must know the types of keywords that is being served to feed the hunger of digital success. Let us discuss them below,
1. Short-tail keyword
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three words or less. Sometimes they are also called the head keyword.
Short-tail keywords have a huge amount of search volume but are also highly competitive.
For the audiences, they use short-tail keywords when they are at the very first step of researching for stuff.
That’s why it’s very difficult to pinpoint the clear search intent for short-tail keywords. They tend to be all around the place.
Let’s look at an example when someone searches for “lemon”. They might be searching for what vitamins are provided by a lemon, or how much calories a lemon has.
Short-tail keywords don’t convert well because of the difficulty in matching searcher intent.
2. Long-tail keyword
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short-tail keywords.
They have a much lower search volume compared to a short-tail keyword. But they make it up by being much less competitive.
The most important thing you have to know with a long-tail keyword is you can easily pinpoint the search intent.
Let’s look at an example, “ 4 x 12 fl oz S.Pellegrino mineral water”.
This definitely means the searcher is looking for websites that sell this mineral water. So if you want to target them, you know you’ll need to have the price, shipping fee, and store location on the website.
Better yet, when the users are making searches with these long, and detailed keywords, they are usually ready to make a purchase!
3. Short-term fresh keyword
When you think about fresh keywords, you need to think about something that is hyped recently.
An example of fresh keywords is The Avengers: Infinity War. (When I’m writing this post that movie just hit the theaters. But I’d imagine that that’s old news for you, so try to imagine this with any newest blockbusters.)
You can make use of a fresh keyword’s explosive volume of search to attract more organic views but be prepared for a harsh fall when the hype is over.
The thing with fresh keywords is, you can chime in with the latest news and attract some new audience, breaking from your old, existing audiences.
4. Long-term evergreen keyword
Evergreen keywords are those that are relevant all the time. The search volume might fluctuate now and then but there won’t be extreme changes.
The point is, you can be sure that from the moment you publish something focusing on the evergreen keyword until let’s say two years later, there will still be users searching for and wanting to read about it.
So for pieces focusing on evergreen keywords you need to make sure that it can age gracefully, or better yet, keep it updated perhaps once a year to maintain relevance.
The views may not be explosive, but they will be consistent. Double that with the stretch of time, you will have a sizable amount of views with this one content.
Contents surrounding evergreen keywords tend to be informative and educational.
Remember this, if you have a nicely crafted informative piece, that can add on to your authoritative points.
5. Product defining keyword
These are the keywords that explain and describe your product. It’s not just a Keyword Tool, it’s an LSI (Latent Semantic Indexing) Keyword Research and Planning Tool.
Searchers searching for a product defining keyword is looking for something very specific. And you can either be exactly what they want or not at all.
When searchers go for product defining keywords they are already at the early stage of purchasing.
All they need is a little more information to click on that checkout button.
So when you’re targeting a product defining keyword, remember to be as detailed as possible.
The best way to get your product targeting keywords is very simple, just look at your product list, then create detailed descriptions for each of them.
Now look at those descriptions and pick out two fundamental keywords. Add them to your product name, and there you have it.
6. Customer defining keyword
You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.
It’s simple.
Are they mostly male or female? How old are they? Where are they from? What is their job?
The more detailed you can be, the more information you can use to your advantage.
Let’s use this again as an example, instead of just “LSI Keyword Research and Planning Tool” add in your customer defining keyword: LSI Keyword Research and Planning Tool Built for Marketers.
One-size-fits-all products are rare. So address your target audience clearly, focus on their pain point because one keyword will make a whole lot of the difference.
Also, consider using customer testimonials to build a narrative on how your product benefits them. That will help build better credibility and draw familiarity with the readers who share similar profiles.
7. Geo-targeting keyword
You can target a specific neighborhood, city, state, or even country using a geo-targeting keyword.
This is especially useful for smaller local businesses where you’d want to attract the most relevant customers, the local customers, to your storefront.
How can I get my geo-targeting keywords? Well, this is actually the easiest keyword to acquire on the list. The area that your business serves is your geo-targeting keywords, just that.
You might already have your address on display at the sidebar, but inserting it into the content itself can bring a big difference.
Geo-targeting keywords are extremely important for local businesses that want to establish their local SEO.
8. LSI keyword
LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.
Let’s look at it this way, your main keyword is lemon, its LSI keywords could be lemon tea, organic lemon, lemon nutrition, etc.
In order to get an LSI keyword, you need to first decide on the main keyword.
LSI keywords are useful in a sense where you can create topics to fit a broad theme and target all the smaller branches all based on one root keyword.
In other words, your content will show up for various keywords that users search for. This keyword will work wonderfully for content or blog posts creation.LSI keywords
is a little tricky to get your hands on.
9. Intent targeting keywords
When a user performs a query, their intent will fall into these 3 categories:
Informational
Users want general information on a specific item or topic. So use keywords like benefits of, ways to, guide on, facts. These keywords tend to appear in informational contents aiming to educate the reader. You can also make use of the Ws like where, what, who to craft your informational content.
Commercial
Users with commercial intent are more serious about making a purchase. So start using keywords like specifications, expiration date, place of origin, shipping fee, etc to give clearer and product-specific information.
Transactional
This is the last step before a user places an order. At this point, they are comparing products from multiple stores and trying to get the best deal. Use keywords like these, best price, sale, best quality, guaranteed, no fuss refund, etc to make them feel comfortable to buy from you.
These are the keywords which leads any organization to follow and work with digital market.
There are so many other factors which helps out a business to shine in the digital marketing, we will discuss them further in my following posts.
“I am not overly exaggerating when I say that without keywords, there is no such thing as SEO.”